Brochure Design Questions
Out of context: Reply #3
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- d_rek0
It's really not that much different than designing any other piece of printed collateral.
The creative brief should outline the communication/creative goals for the brochure and should at least have a loose idea of production considerations, budgets, and deadlines.
Budgets for design and production should be set firmly in place before any creative work is to begin. I find this saves a ton of headache from clients who get 'suprised' by their 12-page brochure, 4CP with 2 bumps on a nice stock with fancy finishing.
Also, you should be able to pull the 'budget card' if editing/revisions gets too extreme.
Typically, I try to limit revisions to these things only 2 or 3 rounds and stress the importance of working with finalized copy/images/artwork before we begin reviewing anything. This can save you from them nitpicking details early on.
If it's a case of "we're still writing" then just use lorem ipsum and let them know the specs for the job can and will change along with the amount invoiced.
So to answer your questions:
-Creative brief should be as detailed or vague as any other creative briefs you submit to a client/designer
-Payment should be handled according to how your business conducts it's budgets and invoicing; if these brochure projects are headaches and are becoming problematic...well... charge more =P
-I guess charge hourly if you're comfortable with that. Hourly makes more sense when content is still being generated (ie: copy) because the changes and revisions can be numerous and can quickly eat-up pre-defined budgets.
-Again, the 'creative brief' sould be a summation of the communication/creative goals for the piece... if 'elegance' is one of the attributes that needs to be communicated then it should be stated up-front in the creative brief and understood by the client and the designer(s).anything else?