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Out of context: Reply #73
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I can't help but wonder what the long-term damage to this guy's agency will be. After all, FC is pretty widely-read, and he really made a couple of serious mistakes here.
The first is the designs themselves, which are pure shit.
The second – more major one, I think – is mind-bogglingly poor strategic judgement in suggesting Twitter needs a new identity. He obviously hasn't seen Twitter's figures:
Between 2008 and Dec 2009, Twitter has seen absolutely staggering growth from 0 to close to 80 million users, and Mashable was reporting 200 million users as of 16 June, two days ago (http://mashable.com/2011/07/16...
So, clearly, They're not suffering a loss of users. On top of that, that nifty infographic above shows 10 billion tweets made as of March 2010. Twitter themselves report 177 million tweets on 11 March of this year (http://blog.twitter.com/2011/03...
Obviously, the platform is being used rather enthusiastically.
So, what I'm dying to know is where does this guy get off telling everyone on the interwebz through Fast Company that Twitter needs a new identity? Has he no idea that re-brands and new identities are for brands that are either stagnating, or outright in trouble, or shifting their core business?
What possible justification would there be proposing this? To better compete with Facebook? It's not even the same flavour of social media, FFS.
Honestly, if I was a client of his, and I read that post on FC (especially given the overwhelming number of negative comments), I'd be asking myself if he's been giving good counsel to my business, and meeting with other agencies. He obviously didn't do any research whatsoever, his designs are lamentable and his strategic counsel is outright dangerous to any brand.
This guy is a hack; not every brand needs a Nike Swoosh, and it's clear from the figures that people actually _like_ the cartoon bird.
Uninstall Photoshop, Rick.
- Gah. Long link fail.Continuity
- You idiots are making the same mistake with Elon as you made with Trump. All over again. *Facepalm*cherub
- Wow. Necrobump.Continuity