Puma site?
Out of context: Reply #4
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'Execution is Greater Than "Ideas"
We catch a lot of heat from our old-school, "big idea" agency comrades for this; but, we're not afraid to say it: ideas are a dime a dozen. Any good entrepreneur knows that the fields of entrepreneurial regret are full of dead ideas that no one ever had the talent, experience, or guts to execute. Great execution, however, is the shining light of innovation and progress. In working on puma.com, we kicked around a lot of creative concepts, ultimately balancing the unique look PUMA was going for with practical execution of a great user experience, a lightweight and usable interface, and functionality that's actually helpful.'
What fucking rubbish.
Execution can be a pretty and shiny as you want it, but if the underlying idea isn't good, then all it is is eye-candy, and a cynical attempt at polishing a turd.