Advise on getting in the field
Out of context: Reply #13
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- vaxorcist0
Benchmark! It's not just about your work, but about what's already out there and how your work compares to it.... you're competing against the whole world.
Keep an eye out there for things you think are really good.
For growing an eye for good printed design, I'd do this:
Get a clear plastic box, say 11x14 by 6 inches tall from Target,etc
Collect magazine pages, tear sheets, ads, etc...
On the back of each page, put a yellow post-it note, make sure it sticks (add tape if needed)
write on the post-it:
1. date you found the page
2. what you liked about it, what you might do differently
3. whether it's business-to-business or business-to-consumer
4. who is this ad meant for, what's the target market?
5. is it a BIG company, or a small company?every so often, go through this box, check out your changing taste over time... and see how business-to-business is different from business-to-consumer.... and see how the target market being radically different from you can still make work that may appeal to you....
- Very insightful, I'll referring back to this page...gotta get back to my manual labor...thanksYearzOne