French Typography

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  Is the the client (or you, for that matter) more partial to serifs? If so, you should be looking to the Old-Styles and Neoclassicals, like Garamond (shudder) and Didot. To me these are quintessentially French.

  Consider the logo of the republic itself:

  

  To the consumer, for better or for worse, going this direction would probably resonate a lot more and communicate 'French luxury brand'

  Not very inspired, I know, but it's a good starting point.

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  • What's wrong with Garamond?gramme

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