Ask Ur SEO Q's 2011

Out of context: Reply #52

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  • spot130

    Here are my comments on your site trooper:
    1. Don't put special characters in your page titles as it will reduce the relevance to the search string.
    2. Look at your site with CSS turned off (which is close to how crawlers see it). It looks like a list of random articles and has no prominence structure or purpose. I would add an umbrella statement with the site's purpose and goal, even if it's not prominent when CSS is on.
    3. Use heading tags H1, H2 H3 to highlight content priority, not just a single heading in H2.
    4. Your date display is not legible to search engines. They see it as random numbers instead of a date which is why when you search for "Mark Rushworth May 1" your May 1 posting doesn't come up: http://twe.ly/zwlb
    5. You can use deep directory levels (or parameters), and it WILL HELP dramatically, but it all needs to be relevant. For exampe, shop/shirts/men/sweater/ would work, blog/stuff/anything/sweater will not work as it communicates nothing.
    6. On your landing page you list the term "SEO" appears 65 times but Search Engine Optimization only once and it is miss-spelled. This gets back to writing proper content and what search queries are you answering with this content?

    The content is the most critical piece and the inbound links to the content tell Google how important the content is. While there are things you can do to "optimize" a site for specific words or phrases, your best bet is to grow your content base carefully and strategically and work on improving your prominence in your respective industry.

    For the most part SEO companies will tell you a lot of bull shit ideas that usually require months of ongoing "work" to revise and rework HTML (because most SEO people don't know programming) and what they actually do is use an inbound link network to artificially boost your page rank for the time period that you pay them to do so.

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    • thanks for the feedback, im sue ill get around to sorting out things eventuallytrooperbill
    • very interesting.mydo
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