apple religion
Out of context: Reply #22
- Started
- Last post
- 33 Responses
- Boz0
You'll almost never see anyone waiting for refrigerators, or PCs, or whatever other electronic products in front of the electronics store (unless they are selling a $2000 TV for $300).
Apple's cult is really unique in that..Take a look at Guy Kawasaki who worked for Apple (btw, it wouldn't be a bad thing for anyone who wants to understand how the cult behavior starts to read his book called The Art of Changing Hearts, Minds, and Actions).
He was the manager and main guy at Apple who's sole responsibility was to create zealot behavior among Mac fans and create hatred towards PCs and instigate mocking and really just get the cult going. He was the guy who was paid to use enchantment to create a Mac cult.
So when we discus this phenomenon, we should take a look at how this came to be.
Apple fanboys or supporters or however you want to call them are drilled with the marketing message specifically tailored to them in order to make them feel superior to everyone else, that their choices about computing and getting into platform with absolutely no choices in a larger sense are the right one and everyone else is wrong.
The reason this enchantment works (even though it's not factual) is because Apple makes great design, so it's much easier to start believing at something if your subjective view is driven by vanity and design alone.
I mean it has become ridiculous to the point where anyone who even doesn't own a product lusts over it because this message of superiority is always popular and easily believable.
But draw a line from psychological aspect and you quickly realize that it's the identical behavior of a cult, thus the religious reaction equivalent.
- Enchantment: The Art of Changing Hearts, Minds, and Actions is the book nameBoz