Popularity of Vintage
Out of context: Reply #38
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- pr20
Ikea is actually a perfect example as in essence it's meant to look well designed but is made of such inexpensive materials that it's guaranteed not to last. What we are being sold is not the piece of furniture but the appearance of the furniture. The Ikea pretends that one can have it all: good design for very little money, but in the ends you get a good looking piece of crap. Incidentally the old stuff used to be done much more substantially because back in the day people bought items by seeing AND touching them (in the store as opposed based on shinny adds from the internet or magazines) thus to sell they had to create objects that felt substential and in turn were of quality. Of course then it gets more interesting as in Ikea we can touch the object and we can feel that we are dealing with a piece of shit, yet somehow the mesmerizing appearance of how well it fits in their "rooms" allows us to forget?