Funny thing happened...
Funny thing happened...
Out of context: Reply #27
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- NickInfozure0
Why not try making the brand book you are working on into an honest expose of brands and branding. Leave no stone unturned and hold nothing back. You may find that what you produce will give you some clarity. By finding out why brands really matter (if at all) will help you either understand why you need to carry on designing identities or if you should shift your perspective.
You might even, in the process, create something that can help others and improve the whole state and effectiveness of branding throughout the world therefore making the world a better place to be.
There's my useless 2 pence worth.