justify hiring a photog and not stock

Out of context: Reply #6

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  • vaxorcist0

    You can always show 2 ads for competing products that use the same stock photo....

    Good Art Directors can work with a good photographer to get Professional photographs that can be used not as a "last part, drop-into layout" part of the production, but as something from the start, i.e. you have great photos, you generate a color scheme from these photos, you use the aesthetic from the photos for the branding, you float text and headlines in parts of the photos,etc...

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