Google DoubleClick HTML5
Out of context: Reply #13
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- fyoucher10
It'll likely just be a fallback for Flash ads, a step up from a backup GIF image if the user doesn't have Flash installed (i.e. Flash is off or you're on an iOS device). Like Boz said, a simplified version of the Flash ad.
HTML5 doesn't compare as far as animation goes. Ad agencies aren't going to dumb down their creative for a 'new' technology in which something like a current technology like Flash can do. Using straight video can do animation but then we're talking bandwidth which costs money, so I don't see that taking off unless bandwidth is unlimited (mobile market)
I do like the idea of the Flash to HTML5 converter, an easy way to create the simplified 'alternate' HTML5 based ad.
Ultimately it's the company that's paying for the banner ad that's going to decide if it should be Flash or HTML5 based. Personally, unless Flash disappears tomorrow I don't see HTML5 ads taking off, it just an extra expense where a static backing GIF image would suffice.