Google DoubleClick HTML5
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- Boz0
all of these tools are much more a pain to use and build rich media ads with..
This is not really a stab or betrayal of Adobe at all.. it gives an alternative to building mobile ads aka competition to iAd Producer from Apple or Adobe's new tool Edge (codenamed Wallaby).
Flash will still be a lot more prefered for those to want to make highly interactive ads with some videos that need switchable bitrates and all that stuff.. but that doesn't mean there isn't a spot in this area for HTML5 based IDEs for creating banners..
Sure, you can do some of the stuff you can with Flash.. you don't necessarily need Flash for simple ads.. but try to connect all that shit with server side analytics and tons of other back end applications (not necessarily used for tracking) and you will quickly understand the issues you might have with HTML5 created ads..
One example that is jarringly obvious is that by just integrating EMBED object you can run a full blown application directly in Facebook's feed.. you can't do that with HTML5/JS.. Same applies to banners..
This will serve one segment of the market.. and unfortunately since Apple is a bunch of cunts (with $teve Jobs at the helm) always trying to fuck things up, this wouldn't have been an issue at all.. The reason these tools are mostly being built is because of Apple really. Who makes banners and needs to address all mobile devices including iOS will have to do with smaller subset of features that HTML5 will give them over full rich interactivity with no boundaries they can do with Flash.
I have used both Wallaby from Adobe and iAd Producer.. it's ok for simplest things with some JS coding capabilities..but it all boils down to templates..and with banners you really want to differentiate that brand and innovate how users will see them.. that's what made Flash so popular.