Chaos Scenerio
Out of context: Reply #8
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- gabe0
i haven't read the book, but the concept seems like fear mongering to me...or at the very least an incredibly broad overstatement of a theory built on anecdotal evidence (at best). there is just as much in your face advertising today as there was before the internet (and "free***" content), though the circumstances in which you experience the advertisements are certainly very different.
i don't believe advertising is dying or going away—it's simply changing and evolving with the times (just like any other industry must to do see continued success). in fact, i think we're in a unique position to help steer the nature of advertising as it shifts during the 21st century. after all, it's our job to be ahead of the curve, isn't it?
*** // rarely is anything truly "free"
- I think that advertising is not dead. but i personally do not think it is effective - display ads at least - people need to come up with more creative solutions to integrating the products into our lives (LOST/AUDI/DIESEL) are leading examples of transmedia advertising which to me is more of a solution to the problem of uneffective display ads.39steps