Chaos Scenerio
Out of context: Reply #5
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ah, it's in the rest of the first chapter -
Can you hear it? In the distance? It’s a crowd forming — a crowd of
what you used to call the “audience.” They’re still an audience, but they
aren’t necessarily listening to you. They’re listening to each other talk
about you. And they’re using your products, your brand names, your ico-
nography, your slogans, your trademarks, your designs, your goodwill,
all of it as if it belonged to them — which, in a way, it all does, because,
The Art and Science of Listenomics 17
after all, haven’t you spent decades, and trillions, to convince them of
just that? Congratulations. It worked. The Great Consumer Society
believes deeply that it has a proprietary stake in you. Remember New
Coke fiasco? Epic “fail.”really interesting stuff. I'm doing a thesis on the future of consumer behavior - based on "the revolution" of the internet. but am trying to collect as much opinions/information on what other people are predicting - no point reading business books from the 80s that are sitting in the library .