New MySpace Logo
New MySpace Logo
Out of context: Reply #26
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- ukit0
I thought the concept of the AOL one was interesting at first, but now that I see it on the site I just don't get how it helps the company in any way.
Yup, it turns out AOL is a blank slate, can be anything you want...well, so what? You're left with the same boring site (apparently Wolf Ollins didn't have any ideas for that part) - only now with a zillion different branding approaches and color schemes so there's no unified feel anymore.
My suspicion is MySpace will run into the same problem. There will be some nice-looking ads commissioned by top agencies, but when it comes time to apply hundreds of different variations of this thing across the many sections of the site, Rupert Murdoch will probably be reaching for his heart medication.