is *coaching* a dirty word?
Out of context: Reply #11
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- boobs0
How to get connected with those people in the first place? Fair question. I think the basic is, you've got to get comfortable with finding the people that can help you, and asking them for help.
For instance, you might go to the bank you do business with, and find out who the person is that handles commercial lending to smallish companies. Take that guy to lunch. Now, he wants to help you get business. He wants to make things happen for you. Ask him about what are up-and-coming businesses in your town, and who runs them. Say you get two names from the banker. Take those two guys to lunch. Tell them about your business, learn about their business. Ask if they know anyone who might need your services.
I used to go to events, and hand out cards, and meet people. But I never got anywhere with that, really. Until I started taking people to lunch, and started to really up my ambition about business relationships.