New Krop portfolio
New Krop portfolio
Out of context: Reply #19
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- monospaced0
I think my biggest criticism...and don't take this the wrong way...is that the groupings of work don't feel like they belong together. Now, I get that it's totally eclectic and all that, but in the end you didn't create a "look & feel" that say, Forever, could claim (other than their logo). As an art director who specializes in branding and all that, it really seems like a bunch of design thrown together. It's not bad, it's not great, but it doesn't feel like a system right now. That beings said, I like a few pieces in there a lot, seriously, especially your identities which feel somewhat hidden and could definitely be at the forefront of your portfolio. Cheers.