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Out of context: Reply #50
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- ukit0
Is it just me, or did all the hype around crowdsourcing die down a little?
If you go back a year, there were people proclaiming it was the future of the industry, which was of course nonsense. Anyone can tell you it's simply not feasible to build an entire project based on spec work, even if top creatives were willing to stoop to that level.
So considering the hype has died off a bit, I'm wondering exactly how an agency like "Victors & Spoils" is doing. They launched the site and indicated 100% of their work would be crowdsourced, so have they been raking it in? More importantly, are they able to execute professional quality campaigns completely via spec work or do they bend the rules a bit??
I know nothing about how they've been doing of course, except to say that it's interesting that a year after they launch, still no work up on the site...