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Out of context: Reply #36
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'Prova's unique angle teaches our designers the "science" behind effective advertising (call to action, USP, effects of graphic placement, ...), so client's don't get an ad that lacks the necessary research. '
What a fucking patronising cunt who's got no business in marketing and advertising. Professional creatives (copywriters and designers) are probably ALL better versed in his so-called science than he is.
Makes me so fucking angry I could puke.