Want to Design for free?
Out of context: Reply #29
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This from the article's comments:
--------------------------------...Jay Larson Today 08:23 AM
This kind of sham is what devalues design and give clients crappy work that usually doesn't have the necessary research behind the work that's needed. Crowd sourcing and spec work will never have the acceptance of the design community.4 people liked this.
David Prova 1 minute ago in reply to Jay Larson
Hey Jay,I'm sorry you see crowdsourcing as devaluing design. Prova's "pay for skill" concept is actually developed to increase the value of design. Rather than a typical freelance site which is lowering the value of design work with overseas workers reproducing cookie-cutter logos for $50, Prova was developed to increase the quality of available ad designs. Prova's target market is the business owner that understands a quality advertisement will attract more customers than a cheaply made design.
Prova's unique angle teaches our designers the "science" behind effective advertising (call to action, USP, effects of graphic placement, ...), so client's don't get an ad that lacks the necessary research.