new Abu Dhabi identity
Out of context: Reply #20
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- MakeBelieve0
I work with Arabic and English and do a lot of re-branding both ways, but the type in Arabised Latin in this logo is pants. I absolutely hate it when people try to add a very oriental script-style to the latin and think it would work. It has absolutely no base in traditional calligraphy (khatt) to give it that Islamic look. Maybe inspiration from modern Islamic calligraphers (e.g. Mounir Shaarani), or those who practice free scripts, would have been better.
Also the random usage of diacritic dots simply don't add any value and the type would work perfectly well without. Also the legibility of the text is very questionable, to English readers.
Pseudo Arabic fonts: They are considered to be the 'Comic Sans' of Arabic type design. It is too similar to these and should have been avoided in my opinion: