Designing Local vs. National
Out of context: Reply #2
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- dMullins0
Fair enough, b2d. Here's the lowdown.
The arts organization I mentioned is affiliated with a larger arts organization, an SVA -> College of the Arts sorta situation. Pentagram has done some work for the CotA organization, and so there is already some tie there. Plus, Colin Forbes (a Pentagram founder) lives in our area, and I believe that helped forge this bond. Michael Beirut was already doing the College of Arts identity here anyway. Plus, let's not forget to mention getting an identity from Pentagram for $50k is a great deal. The owner of the arts org also "get it"—you walk into his office, and you'll find "Pentagram Papers" sitting on his bookshelf.
The problem that I am having, is you've got all these agencies railing against taking the business out of the local market, but then you go look at their portfolios and you see 50% of their work is from outside markets, so they are essentially pillaging OTHER markets. Talk about hypocrisy.