BP identity change
BP identity change
Out of context: Reply #2
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- 10g00
They are not in a position to change it for sometime, regardless.
They spent $7 million on it's design, and $25 million implementing it in 2000, this relaunch mostly catered to the internet era. However, they spent more on their logo in 2000 than they did on renewable energy.
- That represents a 1/4 of day profit for BP. http://thinkprogress…jamble
- I think they are in the position to spend WAY more than that, specially now. 32m is nothing to themMiguex