no website
no website
Out of context: Reply #8
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- chalk0
Your thread reminds me of something I was just thinking of yesterday. Is a website a brand? Think about how many more people come in contact with a company's website vs. their printed materials. You might do a direct mail to 10,000 people, but your website might see 500k+ visitors a year. Take Ikea for example—so many people go to their website, they decided, "Let's change our corporate font to Verdana," so consumers would recognize the brand indicators outside of the website.
I don't know if it's a corollary to what you said really, but it's something I've been thinking of. Any links to articles on the subject would be welcomed.
- A website is a product. Brands reach an audience through products.lukus_W