Design to the pixel!

Out of context: Reply #20

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  • brandon_phillip0

    Or you get web-tards in your company who want 300dpi artwork from 72dpi pixel perfect designs. Not saying it cannot be done - but once you have everything in PSD and layers merged, effects mashed into every layer, etc. it makes it a bit challenging. Thus resulting in an all night Photoshop/Illustrator jam session to get what this guy wants. Only to find out that he wants it for a 'screenshot' for print media. Correct me if I am wrong but the iPhone, iPad, Kindle, the internet, mobile technology and many other digital devices are killing off printed news and advertising... or am I mad.

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