SBC rebranded
Out of context: Reply #9
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- inkpink0
huh...
http://seattletimes.nwsource.com…
The Seattle's Best face-lift features a clean new logo that looks like an open-mouthed smiley face with a drip of coffee. It will appear on cups and napkins by this fall, on coffee packages in grocery stores and elsewhere by next spring and on store signs over the next year.
"We're going back into the heritage of the company with its sense of fun and optimism, then bringing an element of simplicity," said Michelle Gass, a rising star at Starbucks put in charge of Seattle's Best last fall.
The logo came from Creature, a 60-person Seattle design firm that has worked with Pacifico beer and with Bill Gates on his new "Gates Notes" blog.
One of the original designers of the iPod, a guy from California, saw the logo and called it "Seattle's kind of design work," which at first offended Creature principal Robson Grieve.
"As he talked through it, it felt true to us," Grieve said. "Seattle work is more hand-forged and human, in this context with a typeface that's entirely hand built."
In California, he said, machines are often used to design and draw typefaces.
- smiley-face? hand-built typeface? (Gotham) ... machines to design and draw fonts?inkpink
- oops wrong link for that quote:
http://seattletimes.…inkpink - that's it, i'm moving to Cali... machines do all teh work down there.inkpink
- What the fuck is he talking about "hand built gotham"? Machines are better. HA!non