Presenting web layouts to clients
Out of context: Reply #11
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- kona0
It's not ideal but I talked my CD into doing *cough* PPT presentations.
During my first few months they were sending JPGs over the fence asking for feedback. Well that's all fine and dandy but the client was now forced to look at the JPGs with zero context.
5 or so minutes before a client call or GoTo Meeting we'll send them a PPT deck with the concepts in order. The deck starts off with a brief description of the project, a brief description of their brand (as they described it), our goals, then the first concept. This helps to reinforce (shove down their throat) everything that they've told us which we put into our design. This helps to remove the "we didn't say that" argument if and when the designs are off.
The page before the first concept has a brief description of the page and some bullet points (talking points). It's a twofur. It gives us talking points and helps us speak to key areas of the design, but it also gives the client the same ability on their end should they have to present the creative to investors, ceo, principals or whomever. It helps them present the creative exactly how we want it presented.
After the presentation we send the PPT deck and a PDF of the JPGs so they can print/view them larger.