AT&T Rebrand
AT&T Rebrand
Out of context: Reply #28
- Started
- Last post
- 39 Responses
- johndiggity0
this has all been road mapped out, starting with the sale of at&t to sbc and then the merger with cingular and given the size of at&t it's interesting to see how all the components are integrated into the overall campaign. the idea behind this step was that the globe was iconic enough to support the brand without the name. kind of like how the apple logo no longer features any verbiage around it.
is it the best example of corporate identity design out there? probably not. but it is a very good example of brand management and not letting the brand get stale.
- I think it's a progression along the road for 'newness'. This was an easy pitstop.lukus_W
- i worked on att at interbrand a few years ago. this was the ultimate goal.johndiggity
- what will they do next though?lukus_W
- well, not quite as powerful as PIZZA - obviously ;)lukus_W
- gah.. that last one should have been ^lukus_W