AT&T Rebrand
AT&T Rebrand
Out of context: Reply #22
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- stewdio0
Is this supposed to be meaningful? Or inspiring? It's pure shit.
If that seems harsh, consider their "YOU WILL" campaign from the early 90's. That was inspiring. They had Bell Labs. They had ideas. They had money and engineers. And those engineers were actually DOING stuff. When AT&T talked about innovation, like in the "YOU WILL" campaign, it didn't feel like they were just throwing around buzzwords. Because they were actually inventing implementations of these ideas. The ideas for the ads came from what was happening in the labs. Now that's inspiring.