Best identity for a design studio?
Out of context: Reply #15
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- AVAVA0
Yes, agree, the sole purpose is as you state it.
Perhaps I didn't make my thought clear -I was not referring to the execution when I mentioned 'purpose'.
An overloaded thought/visual doesn't often work that well (that was the 'simplicity' bit).
Nor did I say that a logo needs to tell a whole story. To the contrary - look at the vw logo or penguin logo, neither attempt to tell the full story - but it would have purpose and would have come from a thought.Context is tremendously important, as you say.The combination of logo and it's surrounding can differentiate of course. But I would not rely on context when looking at a logo. Achieving a novel or unconventional logo is indeed difficult, I admit - but in an overcrowded space it so important right?