Client stole my pitch
Client stole my pitch
Out of context: Reply #24
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- noneck0
Yeah, the methodology in question isn't mind blowing. It's just what I've put together over the years as a good process for conducting a rebrand. The proposal isn't a how-to manual either; it just outlines the steps and the work involved in each step. Enough for the client to understand why they should pay me thousands of dollars to do some research, and why it's a good thing.
I just realized that this is really only an issue if I'm bidding against a bunch of clowns, cause any respectable agency would have their own super-fantastic methodology. It's starting to sound like the winning vendor had very little process for approaching a rebrand. Kind of like, "Sure, we'll design you some logos and business cards."
- your last paragraph speaks da troof. most agencies have no idea how to rebrand.lambsy