Clients: Arguments List
Out of context: Reply #20
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- d_rek0
noneck,
I've heard a similar parable about Paula Cher from Pentagram.
It goes as follows.
Paula was in a meeting with Citibank discussing their new corporate identity and speculating on what it might look like.
She had in front of her a notepad, a glass of water and a napkin...
While the client was rambling on and on about their grand ideas and how great the creative process was going to be and how they all looked forward to it Paula quietly pulled her napkin closer to her and quickly sketched on it.
After the client quieted down and asked her what she though she simply walked to the front of the table, held up the napkin with the sketch on it and told the client that the identity was done and that will be $120,000* check please thank you.
The client fumed, 'But it only took you 5 minutes to make that!"
Paula retorted, "No, it took me 30 years to create this."