Clients: Arguments List
Out of context: Reply #10
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- d_rek0
I'm trying to get a feeling for your client here. It sounds like they have uncertainty and/or hesitation to use the creative services you or your studio offers.
There are many ways to justify a cost, but ultimately, if the client doesn't believe that the value you bring to the table is worth the dollar amount you're asking for, there's probably not a lot that you're going to be able to argue that will convince them otherwise.
On the other hand, there are myriad arguments in your favor as someone offering up creative services. It can be as simple as "you get what you pay for" or you can get fairly deep with the subject and find some studios/firms that have actively tracked their clients ROI by utilizing their creative services (think Pentagram, Landor, and there is a british studio - although the name escapes me - that has case studies with reports on profit increase and such).
The website you posted above also provides some good counterpoint to your clients argument. However, in the end, it probably boils down to the type of project and how much you're asking for in regards to what argument to best put forth for your services.