Tainted Creative Process
Out of context: Reply #20
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- vaxorcist0
Some clients do like to have "input" that often takes the form of trying to figure out the opposite of what the designers want.... maybe a passive-aggressive form of revenge against the snotty art directors?
But seriously, I once was on a pitch, we had a REALLY difficult client and a VERY SMART creative director.
We feverishly worked on 3 versions, the first one was the "real" one, with lots of thought, the second was something we could live with and the third completely came our of our collective asses when we found out the salesperson and client had agreed to 3, not 2 designs, as it said in the brief..... The client knew we originally had a list of 2....
The Creative Director pitched the last-minute version as if it was what we'd been struggling on for a long time, talked about how much thought went into it,then pitched the middle one as an alternative, and as I almost gasped, but didn't, he threw out the "real" design as if it was the totally last minute design...
... and the client immediately picked the supposedly last minute design....
- How is this smart? Can you explain how he supposedly knew they'd pick the last minute one?rascuache