unilever's $15k crowdsourced campaign
Out of context: Reply #22
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- janne760
the cynicism here becomes ever more transparent.
if unilever wants to do this, they do this. it is how the market works. if you'd take a client away from a large agency would you expect them to see them say "we're all dead"? and if that is true, it is up to them to fix their existence and look at their market in a different way.
that is creativity people.
if you let the worst take over, you aren't creative enough to find escapes.
this is what i have learned since my last breakdown. saying to myself, this will never ever happen to me again.
and marketing is about making things sell, make a book sell, an environmental ideology, a sausage, a car, politics etc.
think again, do you want to sell?
everything you do in trying to gain new work is a form of marketing.
you'll figure out ways in best presenting or explaining your skills and ideas.marketing is just a word. the act of trying to sell something or someone is as old as the world.
if you think your marketing director is not understanding you, perhaps one should think about moving somewhere else.
because a good design is a design that works.
a design that meets both visions, that takes the best out of knowledge from several disciplines.
it's unfortunately for some here, not about 'believing in a bygone modernist era', unless you are able to motivate the benefits and eventually can prove yourself right in the end result and effect.
(21st century) design i not about choosing a style but about being able to look into the problem without being attached to a belief or style, to see whatever is appropriate to meet the expectations.