ArtDirectorsClub

Out of context: Reply #17

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  • neue75_bold0

    I like the applications a lot [most of them] I suppose to me, it's much less obtrusive and generic, which at the end of the day, is much easier to use in situation. The old mark, as lovely as it was, felt dated and stuck out like a sore thumb... This "brand" as such, should allow the content of the events to really come to the forefront and possibly allow a diversity of images/styles to sit behind the branding without competition...

    • in short: the old mark feels too forced, hence demanding a lot of attention..janne76
    • I agree with your comments but I feel like the identity is lost in those examples. It's very weak.Josev

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