Web Design - Fold
Out of context: Reply #11
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I guess what I meant by that is that its a slippery slope to embrace "rules" that we make up instead of thinking from a clean slate. We make boundaries for the work and then try to fill in the template marquee area. We think in grid and system fonts instead of doing whatever is right for the strengthening our most relevant ideas with the perception changing power of a unique design that is daring enough to lead a user (vs passively reacting). We are also guilty of pretending that users know the "fold" exists and that they don't know how to scroll or maybe its just too much work (heaven forbid we ask them to interact... gasp!). Sadly, the act of assuming the worst of a user and then spoon feeding them information is often the most damming component of a user's experience.
Ultimately I would argue that what is relevant is far more important than what is limiting. Constraints are not a healthy starting point, ideas without predetermined outcomes are.