Starbucks Via

Out of context: Reply #12

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• SuperSport0

  I'm interested in trying this too, although the marketing is confusing to me - I thought they brought down the brand a bit by saying in their message that the instant is as good as fresh brewed. Nevermind what one thinks of Starbucks but telling everyone your instant product is the same as your main product seemed a bit silly to me.

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  • well, when the bottom line starts shrinking, brand philosophy goes out the window in a mad scramble, no?TheBlueOne
  • maybe? I bet people buy coffee no matter what the economy, shit I gotta stay awake!SuperSport
  • no starbucks had consecutive losses of about 75% of their profit, that'll scare anyoneSugary

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