Using behavioral targeting to customize content
Using behavioral targeting to customize content
Out of context: Reply #10
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- ninjasavant0
Not at all, so far as I know most corporate news sites do exactly that. The reason I say it doesn't have much to do with UX is because this process defines the WHAT of the site. The HOW of the site should be developed at a certain level independently. Figure out the data flow of the site in broad strokes first. What types of information should be going where. Article here, ad there, related stories here, etc. Then use the data to populate those things. If you design for the specific content first you're going to limit the usefulness of your design over time.