Using behavioral targeting to customize content
Using behavioral targeting to customize content
Out of context: Reply #8
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- ninjasavant0
Its a good idea but its not a new one. Its an essential part of the user experience at Amazon.com. What you're describing though has little to do with UXD and more to do with Data Analytics. There are companies and services out there that will help track and mine data from users and based on their data you can serve up content. The breadth of the information would be dependent on your algorithm. What standard deviation do you want to use from their core data? What percentage of non-related content do you want to serve as a function of spontaneous discovery? That kind of stuff.