Using behavioral targeting to customize content
Using behavioral targeting to customize content
Out of context: Reply #4
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- Autokern0
Seems a good idea to me.
But "the assumption that a user wants more content on a particular topic" is quite wide. Say your user is a fan of the Rangers, you can probably determine it (but after how many clicks?) but would you be serving him news about other teams, just because is football? Or what if the the news about that team are quite scarce/old?And the problem of determining which is the topic he is intertested after few clicks may be a huge challenge in other sections, like news, economics etc. You may end up determining the topic of interest to late (after too many clicks) or just serving him "popular stories" which are quite random, at least for his/her interests.
But anyway, sounds good.