bus card opinions
Out of context: Reply #11
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- dMullins0
I would stray away from the first iteration. It's too sterile (not in the way you will want to achieve) for a low-level brand like this. You are definitely going to want to err on the side of eye-catching and memorable.
That being said, I would stay away from the check-mark and dotted line visual devices you have explored already. I think that if you used an elegant typeface to imply the top-notch differentiator, you will find that the rest should fall into place where appropriate. The use of the screened mop is a nice touch, but I might suggest using a more refined illustration of the mop.
I think what you have shown is a decent start for sure, and I wouldn't feel locked-in by the pre-determined colors–they aren't black, and at least it isn't red, white and blue.
Also, as Amicus said, stick to black and white initially, and then explore color implementations in the final stages.