mullen
Out of context: Reply #26
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- ukit0
http://edwardboches.com/the-batt…
"The fact is we’re well on our way to having so many communities, YouTube videos and social media exchanges that we’re quickly moving from conversation to cacophony. Eventually what will stand out from the noise will be great content and creative ideas. Sure they may be crowdsourced, user generated, and closer to the production quality of the typical YouTube video, but regardless they will need to be interesting, memorable and emotional.
And guess who knows how to do that? Creative agencies like Goodby Silverstein and Partners. They’ll certainly be among those who figure out how to create, source, inspire and distribute that kind of content. Maybe they’ll do it themselves; perhaps they’ll simply become curators, brokers or the teachers for many individuals learning to do it themselves. These companies may look different, but they’ll still be around."
Apparently the only ones immune from technological change are people at the top levels of big agencies.