Logo Critique
Logo Critique
Out of context: Reply #17
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- gramme0
Getting better, but to be honest I think you'd be much better served by simpler letterforms with both your logotype and the icon. Avenir comes to mind. The simplicity of your mark/icon wants a simpler, more geometric font.
I know the j has been modified with the right angle on its descender, but it looks bad. I think with a simpler j (Avenir, Futura, Gotham), you might not need to make that sharp edge and it can still resemble a nose in your icon.
The stroke in the icon needs to be fattened or thinned out to match one of the two font weights more closely. For optical evenness, I'd lighten the weight of your j and c in the icon. Right now they look heavier than the container. I think they should be balanced with each other.
- Thanks for the good feedback Gramme, I will try your suggestions.
fodcj
- Thanks for the good feedback Gramme, I will try your suggestions.