Printing Costs in Proposal?

Out of context: Reply #6

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  • vaxorcist0

    Prospective client is asking for "hard numbers" ... indicating that he/she felt surprised, or ripped off in the past.... so you might ask about previous situations they've been in, establish some trust, make it clear that there are options and that you're not going to markup more than X percent, and that if they have a budget, you can certainly work with it in the design phase, so you don't do die cuts that cost $$$, etc....

    Also indicate you have good relations with printers, so they don't give you "off the street" pricing, but you need to have more specifics to get a solid price, but client can rest assured that the printer's price is predictable.

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