Image usage
Out of context: Reply #4
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- shitehawke0
Lovely photos chief.
Theres a couple of ways to look at it, first up, how they are going to use it, where its going to be seen, print run, exclusive rights etc. For example, if it were going on an inflight magazine for a run of 5,000-10,000 for a month its different to a billboard campaign running for a year in high profile areas of a major city. And weither or not they want exclusive rights to use it for that time (you wouldn't be able to seel it on to someone else)
If you were to look at gettys rights managed arrangement they have different pricing structures set up for different usages. For instance the print run for the mag (described above) could cost €300 - €600 per image.
A photographer hired to do a shoot might charge €600 for a half day and licence the photograph or charge a further €100 - €200 for each image used (if it were under 20 images or so).
Hope this hasn't confused you more!