To Tech or Not to Tech: Creatives Roundtable 2009
To Tech or Not to Tech: Creatives Roundtable 2009
Out of context: Reply #4
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"There was this amazing guy who... ah it just gives me goosebumps... he put a GPS tracker in a box and sent it by UPS around the world and tracked it online and the journey it took actually drew a giant portrait of him on the map of the world"
" Yeah, we just employed him"
"Oh really? He's GREAT"
3 months later...
"Yeah, we had to let him go. Turns out he couldn't create a meaningful single page ad for feminine hygiene products that would translate into an animated banner ad on celebrity gossip blog sites"