are there any logo's
Out of context: Reply #14
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the new AWARD logo... just completed by Interbrand™
http://www.campaignbrief.com/200…
Produced by Interbrand, AWARD’s new brand identity is a “living” and fluid ‘A’ logo which reflects the creative community by ensuring each member is represented by a dot. Controlled by a complex algorithm and by being plugged into the member database, the logo grows in real time and changes shape as the membership changes. This has been extended throughout print where the logo appears differently in every execution to express that AWARD is always changing and never static.
Chris Maclean, Creative Director, Interbrand, added: “AWARD has been the benchmark body for the advertising industry within Australasia and a community of creative individuals. We wanted to build a new brand identity that accurately mirrored the creative talent AWARD nurtures - and we believe this ‘living’ logo showcases the spirit of constant creative improvement. Together with Deepend and Digital Press, we have been able to create a cutting-edge identity which has a long and exciting life ahead of it.”*cough