site criticism
Out of context: Reply #14
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- lukus_W0
I'd concentrate on what you're trying to communicate to your site visitors, and what you ideally want the result of their visit to be.
Think about reasons why people will visit your site. What will they be looking for?
My main problem is that after visiting your site I'm not sure what your company actually does. I can tell that you design equipment for the food industry - but it all feels quite vague.
If your actual product is difficult to define, one way of solving this confusion would be to include some case-studies on your site. Show how you have solved client's problems in the past.
If you're hoping to generate sales leads / quotes requests from the site -> make sure that all 'roads' lead your visitor towards this conclusion. As you make decisions about content and structure, ask yourself whether your choices are actively going to help you achieve your aims.
Personally, I think that the copy needs to be refined. For example, your opening paragraph is far too generic imo. It could be copied and pasted onto virtually any other 'design equipment' firm and still read the same; which I think is a problem.
"We are a design & equipment firm that focuses on performing on time, in scope, and within budget every time. We seek to be different in the eyes of our customer and viewed as less of a commodity and more of a valued partner. We listen to our customers, design practically and efficiently, and meet budgets and deadlines. Our goal is to make our customers look good and feel positive about their experience with us. "