the case against crowdsourcing
Out of context: Reply #25
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- jamble0
There isn't really a case against crowd sourcing, it's down to the client being willing to take the risk that they might not actually get anything like what they want despite 200 submissions on crowdspring.
It's work churned out by the masses in the quickest possible time because the "designers" who enter these "contests" won't want to waste too much time on a submission that may not be chosen through the whims of a client.
You only need to take a look at the quality of submissions that BBH got recently for their logo request, fucking awful.
Still, for some clients to be fair, it's a good option. Not all of them want to immediately build a globally recognised brand and have a spot on logo straight away. For many smaller clients it's often a case of getting online or getting something printed so they can start trading and in some cases they might be better off getting something done cheap but if this is the case - save your own sanity and walk away from them otherwise you'll be sucked into it and you'll never be able to compete on cost which for most people is and always be the bottom line.